The Michigan Times

UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

Ice Cream Sandwiches at Germeaux Macaron

Ice Cream Sandwiches at Germeaux Macaron

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Have you ever thought of opening up your own business but were hesitant because you didn’t know how to start? At an event on Wednesday, Nov. 1, Sarah Razak, UM-Flint alumna and owner of Gémeaux Macarons, talked about the ins and outs of starting your own company.

Gémeaux Macarons, a pastry business started by Razak in Flint, specializes in french macarons, which are sandwich-like cookies filled with buttercream. However, Razak wasn’t always into macarons.

She came from a household where her parents owned their own hamburger restaurant. While she was in graduate school for business, however, she learned to make macarons.

“A big positive with entrepreneurship is that you get operate your business along with your lifestyle and your own personal views,” said Razak.

Razak has a commitment to quality for her pastries and her service is often known as unmatched and never duplicated due to her attention to detail.

“[After] six months of making them, I thought of a business plan,” said Razak

According to Razak, the business curriculum at UM-Flint really helped her with the start of her business. She also believes that school presentations and public speaking helped her when she had to pitch her product to the Michigan Economic Development Corporation, or MEDC, for the chamber.

Her advice for people that didn’t take any business classes? Try to get comfortable with numbers and always double check your wages.

“You have to have a certain drive and mindset to be an entrepreneur, you have to be patient and trust in your product to become what you want to become,” said Razak

Leave a Comment

If you want a picture to show with your comment, go get a gravatar.




Navigate Right
Navigate Left
  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Entertainment

    Holiday Activities to Boost Your Christmas Spirit

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Entertainment

    Ice Rink Opening Celebration Scheduled to Kick-off the Season

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Events

    Giving Blueday Kicks-Off the Season of Giving

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Events

    Black Friday, Cyber Monday Deals College Students Can Finally Splurge On

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Entertainment

    Students Spend the Night Laughing with a Comedian

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Events

    Indian Student Association Hosts Diwali Night

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Events

    Phi Beta Sigma Fraternity to Hold Kickback on Campus

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Events

    The Ferris Wheel Building’s Grand Opening a Success

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Events

    Pop with a Cop Connects DPS to Students

  • UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons

    Events

    Intersection Dialogues Bring Clarity, Discussion to Oppressed Groups

UM-Flint Alumna Shares Entrepreneurship Journey and Love for Macarons