Giving Blueday Kicks-Off the Season of Giving

Tuesday, Nov. 28 is commonly known as Giving Tuesday around the country, but on all three University of Michigan campuses, today is also known as Giving Blueday–the university’s annual day of giving.

This 24-hour campaign emphasizes the importance of supporting meaningful causes on all campuses of the university, with donations going toward funding scholarships, travel, research, and more. Donors can participate in hourly and day-long challenges, and increase the impact of their donations by taking advantage of more than $150,000 in matching of funds.

“For 200 years, donors have played a vital role in making U-M a world-class institution, and in recent years, Giving Blueday has invited the whole community to join in. When donors give to U-M, they ensure that Michigan will continue developing leaders to address the world’s greatest challenges for the next 200 years and beyond,” said Madeline Fetchiet, public relations associate for the University of Michigan.

Since 2014, student and new donor participation on Giving Blueday has continued to rise. More than 100 student organizations have participated each year, as well, according to Fetchiet.

“Regardless of what passions they choose to support at Michigan, donors can affect the future of the university,” said Fetchiet.

Throughout the day, there will be virtual challenges donors can participate in through social media outlets, including Facebook, Twitter, and Instagram. Their given funds may also be allocated to certain units, colleges, and student organizations of their choice within the University of Michigan.

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